RETHINK PERFORMANCE SWIMWEAR: STYLE AND FUNCTION UNITE

At Imama Zin, we believe that choosing performance swimwear doesn't mean settling for one or the other – you deserve both style and function. Our journey began at the turn of each season, tirelessly scouring shops for a training swimsuit we couldn't wait to wear, leading us to a simple question: Why should women have to compromise?

While many brands focus on functional swimwear tailored for competitive swimming, we recognise that not everyone approaches the pool with race times or competitions in mind. Instead, there’s a large pool of us drawn to the water for personal wellbeing, the holistic benefits of swimming, and the desire to both look and feel great while doing it.

That's why style and function are not just features but the very foundation of our designs. We believe no woman should be short-changed in her potential to feel amazing.

To achieve this, we have developed a purpose-driven design system. Our aim is to make women feel stylish, comfortable, and supported from the moment they step into their suit to when they’re moving through water. This is achieved by using high-performance, sustainable Italian fabrics and modern construction technology, creating a fresh, feminine, and fitness-focused aesthetic.

Why? Because when a woman feels her most amazing, it transforms not just her swim but her entire day. You could say it makes her unstoppable.

IMAMA ZIN. SPORTS SWIMWEAR. UNSTOPPABLE STYLE.

It's always nice to put a face to the name so I wanted to say hello. I'm Dennelle, and behind Imama Zin. I'm from Bondi, and have always had one toe in the water my entire life. Fitness has always been a big part of it too - from studying Human Movement at university, to getting my first 'real job' at Adidas, through to playing high-level competitive soccer for 24 years, and having set a few middle-distance running records in my time too. On that note, as I hit my mid-late 30s I started having real problems with cartilage loss in my knees that prevented me from doing many of the things I love - such as the running and soccer. It was then I turned to the pool, more often than I did since the obligatory squad training days of my childhood! As such, every season I would scour the shops trying to find a functional swimsuit for my lap swimming, that was more flattering than a Speedo and stylistically, a bit more 'me'. One year I just couldn't find one I liked - and that was when Imama Zin active swimwear became an idea.  I then took some time out of my busy advertising career, to focus on making that idea a reality. Today, I'm passionate about moving regularly and enjoyably, as well as making sure that swimming is a big part of my overall fitness routine. For me it's what I've learnt keeps me moving forward - both my mind and my body - no matter what comes my way. I'm also passionate about ensuring we can all enjoy wearing swimwear that performs when we're on the move, be it swimming or otherwise. Swimwear that makes us feel fit, strong, and like the force we are.

If you spot me walking or swimming around Bondi - do say hello! Otherwise, stay connected via our mailing list or on IG @imamazinswim.